About Us

At Brainiact, we help small to medium-sized businesses achieve their goals through expert business coaching with a high level of care. Our team are committed to delivering high-quality resources, support, and accountability to business owners to ensure their long-term success.

what is brainiact

Our motivation

Our highly experienced business coaches will work one-on-one with you, offering expert advice and guidance tailored to your needs. We aim to help you build the confidence, skills and strategies you need to scale your business and strike a successful work-life balance.

At Brainiact, we are driven by one motivation – to help small to medium-sized businesses prosper. Our Brainiact business coaches are committed to their clients. They are available around the clock, offering the constant accountability and support business owners need to grow. At Brainiact, we’re with you every step of the way.

Brainiact business coaches operate with trust and true partnership. Our business coaching services are offered on a no lock-in contract basis so you have the control and power to maintain the services that you want and need.

IFA member logo
highly experienced business coaches
Proud member of FCA logo

Our Team

jared-dawson
Jared Dawson
Founder and Brainiact Business Coach
natalie-dawson1
Natalie Dawson
Director of Brand and Communications
Georgina Soller
Georgina Soller
Graphic Designer
portrait of a woman smiling
Marianne Aromin
Project Officer

Our Brainiact Business Coaches

jared-dawson
Jared Dawson
Founder and Brainiact Business Coach
Roger-Jowett
Roger Jowett
Franchise Partner and Brainiact Business Coach
business coach davinia
Davinia Upshall
Franchise Partner and Brainiact Business Coach
business coach paul
Paul Wilkey
Franchise Partner and Brainiact Business Coach
andy roost brainiact business coach
Andy Roost
Franchise Partner and Brainiact Business Coach
brainiact mission

Our mission

To drive the growth and profitability of 10,000 businesses by 2030, transforming lives and shaping futures.

OUR Story

Brainiact was born through a dedication to helping small to medium-sized businesses thrive

In 2021, Jared Dawson went out on a limb and left his well-paid corporate job to launch Brainiact. After an extensive international and national career in business-to-business executive roles, Jared knew his knowledge and passion could be better used elsewhere.

brainiact story
our story

After seeing the challenges small to medium business owners faced every day in Australia Jared knew how he could help. Small to medium business owners often lack support and are overlooked by business coaches, despite small businesses being the lifeblood of the Australian economy. Knowing this, Jared committed himself to sharing his two decades worth of national and international experience and expertise in business strategy, business planning, sales, and marketing with business owners across Australia.

Fueled by his dedication to help, rather than just earn a profit, Jared continually places clients first and this mentality has been the foundation for Brainiact as a whole. Jared and the Brainiact team are passionate about helping small to medium business owners gain greater confidence and understanding over their business processes and decisions.

Building strong relationships with business owners based on accountability, honesty, trust, and passion is at the heart of what Brainiact does.

Our vision

To connect the world's business owners with support and resources to empower their success.

our mission

Our Values

01

Honesty

We are committed to always delivering open and honest communication.

02

Trust

Trust is central to all aspects of our business operations and processes.

03

Accountability

Accountability is crucial for the success of Brainiact and our clients.

04

Relationships

We prioritise strong client relationships to ensure continuous success.

05

Passion

We put the needs and success of small to medium-sized business owners first.

brainiact business coach

No contracts, ever!

Brainiact is built on trust. We want you to have confidence in both Brainiact itself and our ability to meet your organisation’s needs.

No lock-in contacts. Cancel any time. When you join Brainiact, you’ll never have to worry about unexpected commitments or hidden costs.

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Jared Dawson

Founder and Business Coach

Jared Dawson is the founder of Brainiact and a fellow business coach. Jared has an impressive global leadership career in business-to-business executive roles, but his passion for entrepreneurship has driven him to establish Brainiact, where he uses his expertise to help small and medium-sized business owners achieve their dreams.
With over 16 years of corporate experience, Jared possesses a wealth of knowledge in business strategy, planning, sales, and marketing. He has worked in executive roles in business, sales, and marketing for some of the world’s largest industrial distribution and B2B businesses such as Motion Asia Pacific, James Hardie, Case IH, New Holland, and Iveco. His extensive experience has allowed him to drive organisational excellence and lead multi-million-dollar budgets to drive strategic change, cultural success, and sustainable growth.


Now, Jared is a seasoned business coach with a proven track record of helping small business owners reach their full potential and achieve their goals. He has a genuine love for seeing other business owners grow and reach their targets, week by week. Jared’s ultimate goal is to help 10,000 business owners reach their full potential, and he is now embarking on a journey to bring his expertise to a wider audience through franchising.
Jared’s dedication to helping entrepreneurs succeed is unwavering, and he is always prepared to support anyone who is ready to take their business to the next level. He loves what he does and derives immense pride and satisfaction from seeing his clients grow and succeed.


When he’s not busy supporting his clients or expanding Brainiact, Jared loves to watch Premier League highlights and spend quality time with his family.

Natalie Dawson​

Director of Brand and Communications​

Natalie is a highly accomplished professional with a strong passion for writing and communication. As Brainiact’s Director of Brand and Communications, Natalie is responsible for overseeing the company’s entire branding and communications strategy. Her primary focus is to ensure that Brainiact acquires, retains, and supports its clients through fostering genuine human connections and engagement through branding and strong communication strategies.


With a Bachelor of Communication majoring in Journalism from Western Sydney University, Natalie returned to the university as an outstanding project coordinator, communications officer, and web manager. Throughout her previous roles, she successfully led campaigns, increased conversion rates, and managed internal communication channels for various audiences, including staff, students and alumni.
Natalie is also the founder and director of Elite Words, a company that specialises in creating elite stories and content strategies that help businesses, organisations, and individuals succeed. Her results-driven mindset and love for storytelling have led to numerous successful campaigns, impactful content marketing strategies, and successful storytelling pieces. Her expertise is a valuable asset to Brainiact’s growth and the empowerment of small to medium-sized businesses.


When she’s not working, Natalie enjoys gardening, cooking, watching football (soccer), and travelling to new places.

Georgina Soller

Graphic Designer​

Georgina Soller, better known as Gie, is Brainiact’s talented Graphic Designer, dedicated to bringing the company’s vision to life: connecting business owners worldwide with the support and resources they need to succeed. Gie’s passion for creating visually compelling designs plays a crucial role in ensuring Brainiact’s creative outputs reflect this mission.

With experience across a range of creative projects, Gie consistently delivers innovative and high-quality designs that help bring concepts to reality. Her work not only enhances Brainiact’s brand but also supports its global mission to empower business owners.

Outside of her design work, Gie finds inspiration in singing, reading, watching movies, and exploring nature. These activities help her recharge, bringing fresh creativity to each new project.

Marianne Aromin

project officer

Marianne is Brainiact’s Project Officer with over two decades of diverse experience in Human Resources and Administration roles, spanning industries such as Education, Construction, Food, and Retail. Across the United Arab Emirates and the Philippines, Marianne has contributed her expertise as a Human Resources Officer, Project Coordinator, and Executive Secretary for a number of esteemed companies.

Marianne is certified as a Certified Human Resource Professional (CHRP) and Certified Human Resource Manager (CHRM) from the Regional Educational Institute LLC. She is also certified by the Institute of Leadership and Management UK (ILM UK).

Marianne‘s extensive skill set plays a crucial role in Brainiact’s projects, which aim to connect business owners with support and resources to empower their success. In her downtime, Marianne loves to read books, watch Korean dramas and true crime documentaries, and go on long walks.